We asked over 400 tech professionals across six continents how tech brands can find and retain the best talent. A key insight we gained from the people we spoke to is that culture is crucial. Indeed, 80% of our respondents said company culture is a priority when taking a new role. This is something tech leaders agree on, with James Duez, Founder of Rainbird Technologies, stating:
“The best tech talent is highly likely to be mission-led and purpose-driven. If the internal culture of their company reflects the values that the company promotes externally, they will feel a strong connection and will go to great lengths to make it successful.”
According to Stefanie Peters, digital nomad and CEO of enable2grow, organisations should look to startups to understand what good culture looks like. In her ‘Open Culture: the secret to sustainable growth and innovation’ article, Peters argues that: “Startup employees are known for being extremely motivated. They identify deeply with the culture and values of their company because they know the purpose and vision they are building toward. Thanks to an open culture, they feel engaged and as valuable contributors to the company’s progress. To create an open culture that enables continuous change, leaders in companies have to trust their employees, allow them to take on responsibility, and enable them to use their strengths.”
It’s unsurprising then that our report found 81% of people working for enterprise companies (organisations with 500+ employees) think they’ll have a problem finding and keeping talent, compared to just 43% of people in smaller companies (such as startups).
Jim Whitehurst, an Independent Director at Tanium and formerly the President of IBM and the CEO of Red Hat, author of ‘The Open Organization: Igniting Passion and Performance’, posits that an open organisation is one that “engages participative communities both inside and out — responds to opportunities more quickly, has access to resources and talent outside the organization, and inspires, motivates, and empowers people at all levels to act with accountability."
What we take from Whitehurst’s words are the three things we spoke of in our introduction to this article: people, technology and processes.