Decision Making process

How to be efficient?

Below is a summary of an article about the decision making process and design thinking originally published on Antoine Marin’s Medium blog.

You’ve probably struggled with making big decisions at some point in your career. Following these tips can improve your decision making process immensely.

Over the past decade Antoine has worked with businesses to generate more ideas, improve communication, and design smarter. During that time he has utilized various methods in the decision making process in an effort to get the most out of people.

Some of the simplest and most efficient tools he’s come across are:

  • Avoid Procrastination
  • Get the most out of your brain
  • Structure you thoughts
  • Plan ahead

Below is Antoine’s tried and true decision making process.

Design Thinking

1. Before you start

You’ll need a block of Post-it notes, a marker and a whiteboard. Antoine recommends using the physical tools as opposed to web-based tools.

One common mistake is to skip using the Post-it and write directly on the whiteboard. This approach quickly reveals its limits when you need to start moving things around.

2. Express your ideas

Write every idea you can come up with on individual Post-it notes. Their size forces you to be concise and straightforward. Construct your ideas following this simple principle: Verb + Short expression (e.g. Review Mark’s presentation).

If it doesnt fit on a note, well, it probably means that your idea is too big. In that case, divide it into smaller ideas.

decision making process post-it notes arranged randomly

The more you produce, the merrier.

3. Sort your ideas

Once you’ve written all of your ideas down on Post-it notes it is time to organise theme by themes. There are many ways to approach this but Antoine points out 4 in his article.

A. The Eisenhower Principle

Select two criteria for the purposes of evaluation. For his example Antoine uses Urgent and Important. Divide the whiteboard into 4 sections by drawing two axes, one with an arrow pointing up and another with an arrow pointing to the right, and labeling each with one of your evaluation criteria. The most pressing ideas should be placed in the top right quadrant, while less pressing items should be placed appropriately in the bottom right or top left quadrant. The least pressing items should be placed in the bottom left quadrant.

Eisenhower principle decision making process

Eisenhower Principle inspired by the late U.S. President.

B. Effort/Impact

Much like the Eisenhower principle the Effort/Impact approach also divides the whiteboard into 4 quadrants. Draw two axes one with an arrow pointing up labeled Impact and another with an arrow pointing to the right labeled effort. Here the quadrants are different than the previous example. The top left quadrant now should contain the quick wins, while the bottom left and top right quadrants contain less pressing items. The bottom right quadrant now should house the least pressing items as they require the most effort and offer the least amount of impact.

Effor/Impact decision making process

Mid to long-term strategic matrix.

C. Pros and cons

Exactly what it sounds like. Draw one line down the middle of the whiteboard and write Pros to the left and Cons to the right of the line. Arrange your ideas accordingly.

Pros and Cons decision making process

Pros and Cons. A classic.

An alternate take on the Pros and Cons method is the Nice to have/Must have model which can help you priortize your ideas.

Nice to have/Must have decision making process

D. Kanban

The Kanban method distributes your ideas or tasks according to their current state of completion: not started, in progress, blocked, done. This works well when updated daily.

Kanban decision making process

Kanban (literally billboard in Japanese) are often used in Software development.


Although these methods for the decision making process may be simple it doesn’t mean they are simplistic. Sometimes the simplest methods can help a team crack the most complex problems or tackle tough decisions. Use these methods individually or in combination with each other based on your needs.

If you can master these simple methods and incorporate them into your workflow you will make smarter decisions.

Learn more about design at NearForm.

Don’t miss a beat

Get all the latest NearForm news,
from technology to design.
Sign Up
View all posts  |  Technology  |  Business  |  Culture  |  Opinion  |  Design
Follow us for more information on this and other topics.
Published by Antoine Marin